A short guide about the NAICS and how it relates to categorization of websites.
What is the NAICS
NAICS stands for North American Industry Classification System. It is a system used by businesses and governments in Canada, Mexico, and the United States to classify industries into numerical codes based on their economic activity. The codes are hierarchical, with the first two digits representing the broadest industry sectors, and the subsequent digits indicating more specific subsectors within those sectors. The NAICS system is used for various purposes, such as collecting and analyzing statistical data, identifying and targeting business opportunities, and determining eligibility for certain government programs and initiatives.
2022 NAICS
The 2022 NAICS (North American Industry Classification System) is the latest edition of the classification system, which was released in January 2021 by the United States Office of Management and Budget (OMB). The 2022 NAICS updates and revises the previous edition (2017 NAICS) by incorporating changes to the economy, technological advancements, and industry practices.
The 2022 NAICS includes 20 sectors, ranging from agriculture, forestry, fishing, and hunting to information, finance and insurance, and real estate and rental and leasing. Each sector is further divided into subsectors, and each subsector is assigned a unique six-digit code. The codes are hierarchical, with the first two digits representing the sector, the third digit indicating the subsector, and the remaining three digits indicating the industry group and individual industries within the subsector.
The 2022 NAICS is used by businesses and government agencies in the United States, Canada, and Mexico to classify establishments for the purpose of collecting, analyzing, and publishing statistical data on the economy. It is also used for other purposes, such as determining eligibility for federal government programs and initiatives, identifying and targeting business opportunities, and conducting market research.
How can it help?
NAICS codes can be helpful in several ways:
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Market research: You can use NAICS codes to conduct market research and identify trends in specific industries or sectors. This can help them to identify opportunities for new applications, software, or tools that can improve business processes and increase efficiency.
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Sales and marketing: You can use NAICS codes to target their sales and marketing efforts towards specific industries or sectors. This can help them to tailor their messaging and outreach to the needs and pain points of potential customers, and increase the effectiveness of their sales and marketing campaigns.
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Funding and grants: You can use NAICS codes to identify government funding and grant opportunities that are specifically targeted towards certain industries or sectors. This can help them to secure funding or grants to support the development and launch of their products or services.
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Competitive analysis: You can use NAICS codes to conduct competitive analysis and benchmark their products or services against those of their competitors. This can help them to identify areas where they can improve their offerings and gain a competitive edge in the market.
In summary, NAICS codes can be a useful tool for anyone who is looking to better understand and target specific industries or sectors, and to identify opportunities for growth and innovation in those areas.
Can it help identify websites?
NAICS codes are not typically used to identify individual websites. Instead, they are used to classify establishments and businesses based on their economic activity.
However, NAICS codes can still be indirectly helpful for identifying websites. For example, if you know the NAICS code for a particular industry or sector, you can use that code to search for websites or businesses within that industry or sector. This can help you to identify potential competitors, partners, or customers in that space.
Additionally, some online directories or databases may use NAICS codes as a way of categorizing or organizing websites or businesses. For example, a directory of online stores may use NAICS codes to group together stores that sell similar products or services. In this case, you could use the NAICS code to search for websites or businesses that are relevant to your interests or needs.
NAICS Complete list?
You can check the complete list of 2022 categories here.